Google has released a series of blog posts on how to optimize your deal pages for better search engine visibility. Check them out to learn more:
1. Title your deal page accurately – The title of your deal page is key in order to get noticed by Google. Make sure it is keyword rich and descriptive without being spammy.
2. Fill out all the fields – Make sure all the required fields are filled out on your deal page, including the description, condition, and images. This will help buyers make an informed decision and also improve search engine visibility.
3. Show off your products – Include product shots on your deal page that show off the item in detail. This will help buyers better understand what they’re buying and make a more informed decision.
4. Use relevant keywords – Include keywords throughout your deal page in the form of titles, subheadings, and in the text of your descriptions. This will help buyers find what they’re looking for faster and improve click-through rates (CTRs).
5. Keep it simple – Keep your design simple and easy to navigate, so buyers don’t get lost or frustrated while browsing through your deals. This will help them make a quick decision and move on to the next one!
Google’s 5 best practices for optimizing deal pages include:
1. Offer a compelling offer – Make sure that your deal page is easy to understand and contains a compelling offer. This offer should be specific to the product or service that you are selling and should be relevant to the search terms that are being used.
2. Add relevant images and videos – Images and videos are an important part of any deal page, and they can help to drive more traffic to your site. Make sure that your images are high-quality and relevant to the topic of your deal page, and that you include at least one video clip.
3. Use keyword density effectively – Keyword density is one of the most important factors when it comes to optimizing a deal page. Make sure that all of the content on your page is focused on promoting your offer and using keywords in a effective way.
4. Keep it simple – The goal of any deal page is to get people interested in your product or service, and Simplicity is key when it comes to doing this. Keep things simple, organized, and easy to read – this will help people navigate your page more easily and make a more informed decision about buying something from you.
5. Testimonials – A testimonial is one of the best ways to show how well your product or service works, and it can really help persuade people to buy it. Make sure that you have enough testimonials on your page, and make sure that they are written in an effective manner.