What exactly is digital marketing?

Digital marketing refers to the practice of promoting products, services, or brands using digital channels, such as search engines, websites, social media, email, and mobile apps. It encompasses a wide range of tactics and strategies that businesses use to connect with their target audience and drive traffic, leads, and sales online. Digital marketing involves a mix of advertising, content marketing, SEO, social media marketing, email marketing, influencer marketing, and other approaches that help businesses reach and engage with their customers in the digital space. It is an essential component of a modern marketing strategy that aims to increase brand visibility, generate leads, and boost revenue through the digital landscape.