How XYXX Challenged Jockey in India! . When every brand was just selling underwear... This one sold confidence! 💥 In 2017, Yogesh Kabra saw a dull and boring innerwear market dominated by one player. He launched XYXX with bold colors, premium fabric, and Gen Z-centric branding — a direct challenge to Jockey. From building his own factory to launching a bold “Buy, Try & Return” campaign… Today, XYXX is one of India’s fastest-growing D2C fashion brands — with a ₹100 Cr+ impact! 👉 Watch this reel to discover how XYXX made underwear aspirational in India. #XYXX #IndianStartup #StartupStory #D2CBrand #BusinessReel #CoachSurendra #IndianEntrepreneurs #BoldBranding #MadeInIndia #StartupSuccess #MenFashionIndia #GenZMarketing #InnerwearInnovation #motivation