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Exploring the Rise of Zero Proof Cocktails in Modern Hospitality Industry
The modern hospitality industry is undergoing a quiet revolution, one that places as much importance on the non-alcoholic section of the menu as on the wine list. For decades, the role of the designated driver or the abstaining guest was an afterthought, relegated to a glass of soda with a lime wedge. Today, that reality has been turned on its head. Hotels, restaurants, and bars are recognizing...
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